Valentine’s Day is great, but it’s a tad exclusionary; there are plenty of people in the world who are uncoupled and doing just fine, thank you very much. Previously there wasn't much in the way of holidays for these fine, independent folk.
That is until the inception of Singles' Day, a status quo bucking Chinese holiday that occurs on the 11th of November. Aiming to celebrate single status rather than demeaning it, it's an opportunity to flip the script on Valentine's Day by buying yourself gifts. If we didn't have your attention before, we're sure we do now!
What's the history of Singles' Day?
Conceptualised in 1993 within the depths of Nanjing University's Mingcaowuzhu dorm, Singles' Day was initially 'Bachelor's Day'. Brainstormed as a way to champion male singlehood, its popularity quickly exploded, eventually morphing into a far more inclusive holiday.
Apart from giving singletons something to celebrate, it's also become an opportunity to socialise with friends and (ironically) even meet other singles. The day has taken on significance beyond its definition, encouraging people to appreciate themselves as much as the people around them.
The best gifts to buy yourself for Singles’ Day
The wonderfully subversive Singles' Day has been an essential fixture in the Chinese calendar for decades, and it's still-growing popularity has us thinking it might not be long before it's celebrated over here, too. But why wait for the western world to catch up?
We don’t spend enough time thinking about ourselves; it might sound silly, but an annual splurge on things that make you feel good is a legitimate form of self love. Our stance is that sense of self love goes up tenfold when you buy products that are actually good for you*, as well. Which leads us to…
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Singles' Day: an opportunity to say thanks to yourself, and a holiday that should be celebrated nationwide
We think Singles’ Day represents a positive step forward socially. It’s easy to dismiss, but there’s a certain ostracising quality to Valentine’s Day that we’re glad is being remedied with this special holiday. Disappointingly, it hasn’t caught on in the western world quite yet, but we assume that will come with time.
For now, Singles’ Day remains a crucial part of the year for those in the East, and we think you should embrace it just as strongly, wherever you may reside. It’s a paradigm shift in gifting holidays that presents an exceedingly rare, uniquely nourishing opportunity: the chance to tell yourself you’re loved and valued, irrespective of your marital situation.
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*Please note, Aura Nutrition cannot guarantee the positive effects of its products. Results may vary. Our products are not designed to treat medical conditions or diseases.